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What is game-based marketing and how does it work? Examples of successful game-based marketing strategies and why they are successful (e.g. Foursquare, LinkedIn, commenting in blogs, answering Q&A questions). Practical advice for developing game dynamics into an existing marketing strategy. Effective methods of "gameifying" any online business.How to incent and motivate participation through gamification. Use points and leveling up to get people to do anything (e.g. the "completion bar" on LinkedIn). Quests and transaction based goals. Soloing vs group questing. Using game dynamics to promote virality (e.g. gathering testimonials).Hard-core vs. casual users. Why both are important, identifying them and developing satisfying experiences for both. The Bartle Player types (achievers, explorers, socializers, and killers). The scientific approach to measuring engagement and the value of specific user interactions. Balancing deprivation and overload, order and chaos, silence and noise. The difference between designing content and creating an experience. Moderator: Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap Panelists (alphabetic order): Ty Ahmad-Taylor, CEO of FanFeedr Chris Sullivan, Director of Sales, Eastern Region at Bunchball Eric von Coelln, Vice President of OMGPOP Gabe Zichermann, CEO of beamME and author of Game-Based Marketing

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