Scan this barcode to access this page with your mobile phone.

At a Churchill Club event in Mountain View, Calif., author and venture capitalist Guy Kawasaki shares some tips from his new book, "Enchantment," on how to get customers excited about a product. His three pillars of enchantment for business include: likability, trustworthiness, and a great cause. He says that right now marketers are focused on engagement, and he wants to change the conversation to enchantment.

11z0318, Churchill, Club, Kawasaki, full, low, ST