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When Dr Dre and Jimmy Iovine first conceived Beats (http://bit.ly/BeatsAudio), they wanted to develop systems that captured the feeling of the music the way that it impacts the artist in the studio. They stated with headphones, and in working with HP, theyve been able to do that with a laptop. In this clip, Jimmy talks about the importance of systems looking good, but more importantly sounding good. When it sounds better, it feels better, Jimmy tells us.

HP, Dr, Dre, Jimmy, Iovine, Beats, PC, Computer, laptop, music, sound