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So, you are a professional content person (or a celebrity, musician, publisher, etc) and you want to link to other things but you want to be able to push advertising or branding into that experience. I don't recommend this for everyone (I hate ads like this) but I can see why some professionals might want to use it. http://bre.ad for more, here the founder shows us what it does and why to use it. See how Britney Spears uses it.

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