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PepsiCo sponsored a couple Flash Panels during SXSW Interactive. "CASHING IN ON THE FUNNY" featured three very successful online comedy creators, RickVanVeen of College Humor (@Rickyvanveen), Baratunde of The Onion (@Baratunde) and Obama Girl creator Ben Relles (@benrelles). Here they discuss the realities of their sometimes less-than-funny work environments and the idea of people today demanding FREE content.

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