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Dharmesh Shah, Hubspot (and author of the popular On Startups blog). Dharmesh apologizes to the crowd at least once for not being a professional speaker, but this seemed largely unnecessary as he had one of the more polished presentations of the day (although he did run through it a bit fast!) His talk is basically a marketing 101 for early stage founders. How do you get customers with $0 budget? he asks. The answer is through inbound, not outbound, marketing; building the best experience for those who are already looking for you or the products you offer through mechanisms like search engine optimization. Make marketing about creativity, not cash he counseled.

sb, startup, startupbootcamp, mit, hubspot, marketing