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Ben & Jerry's kicks off its newest flavor, Bonnaroo Buzz, at the 2010 Bonnaroo Arts & Music Festival. Light coffee and malt ice cream with English toffee pieces and a whiskey caramel swirl met the munchy-needs of the crowd. The socially conscious ice cream encouraged festival goers to sign postcards to sponsor a national community gardening bill. We collected over 30,000 thousand postcards in the box and handed out over 40,000 scoops of Bonnaroo Buzz during the four day festival.

Bonnaroo, Buzz, Ben, Jerry, Ice, Cream, 2010