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Do you wish you could automatically follow up with leads based on their behavior—and track pipeline and revenue against your efforts? Join us to learn more about Salesforce's lead nurturing and campaign ROI functionality. We'll show you exactly how to use these tools to automate your lead interactions based on their activities, while also measuring ROI. You'll walk away with practical tips on how to build automation and measure results to improve your marketing effectiveness.

John, Kucera, Hanson, Eric, Schultz, Compuware