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Over 23,000 entertainment professionals are expected to attend the ten days of interactive multi media, film, and music events, conferences, and trade shows in Austin. The 11th annual Heart of Texas Quadruple Bypass provides one more good excuse for music industry executives and cutting edge in/die bands to come to Austin in March.Now in its 11th year, the 2010 Texas Rock Fest will boast hundreds of indie acts on four downtown outdoor stages. Motivated by the desire to support and promote the best yet-to-be discovered talent rising from the burgeoning Texas alternative rock scene, the event is strategically scheduled to coincide with Austin's annual South bySouthwest (SXSW) Interactive Media, Film and Music Festival. March 18-21 2010.

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