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On November 16 Adeline Records will release The Hours' first full-length US album, It's Not How You Start, It's How You Finish, to all digital outlets, with a deluxe edition exclusive to iTunes. The album sees The Hours put their own twist on Brit-pop with songs fueled by soaring choruses and powerful ballads. Produced and mixed by the band and renowned producer Flood (U2, Depeche Mode), the album features the band's iconic "Ali In The Jungle" -- heard in Nike's 2010 Winter Olympic TV / web campaign "The Human Chain" and two new songs, "1000 Years" and "Born To Be".

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